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When one of the companies that sells cable television keeps losing television customers, it says something the industry data has been hinting at for years. In its Q2 2026 results, released July 22, Rogers Communications revealed that its Video subscriber base shrank by 111,000 in the first half of 2026 — even as the company grew revenue by leaning harder on internet and wireless. The traditional TV bundle is not just being abandoned by viewers; it is being quietly de-prioritised by the carriers themselves. For anyone weighing whether to cut the cord, that is the real headline behind the Rogers TV subscriber losses in 2026.
Rogers' Q2 2026 Results: TV Subscribers Fall
The results are a study in contrast: a shrinking TV business inside a growing company.
| Rogers Q2 2026 | Figure |
|---|---|
| Total service revenue | $5.1 billion, up 8% |
| Net income | −$665 million loss |
| Main reason for the loss | $1,034M non-cash MLSE put revaluation |
| Cable revenue | $1.98 billion, up 1% |
| Video (TV) subscribers | ~2.449 million, down 111,000 in H1 2026 |
| Home Phone subscribers | ~1.333 million, down 119,000 |
| Wireless net additions | +40,000 |
| Retail Internet net additions | +17,000 |
The eye-catching $665 million loss is mostly an accounting artefact — a non-cash charge tied to the revaluation of the Maple Leaf Sports & Entertainment put liability, not a sign the business is failing. Strip that out and the operating picture is steady: service revenue up 8%, cable revenue up 1%. What is unmistakably declining is television — down 111,000 subscribers in six months — while internet and wireless grew.
Why revenue rises as TV falls
This is the pattern worth understanding, because it explains the whole direction of the market. Rogers is not losing money on cord-cutting; it is managing it. As households drop cable TV, the company grows through retail internet additions, wireless, and pricing on the base that stays. Cable revenue even rose slightly despite the subscriber losses, because broadband is doing the heavy lifting the TV package used to do.
Read that as a strategy, not an accident. The carriers that built their business on the television bundle are increasingly betting on the pipe — the internet connection — rather than the channels flowing through it. That is a tacit admission that the future of watching is delivered over broadband, whether through streaming apps or internet-based (IPTV) services, not through a set-top box.
What it means for viewers
For households, the takeaway is less about Rogers and more about permission. If the companies selling cable are themselves pivoting away from it, there is little reason to keep an expensive TV package out of loyalty or habit. The content is moving online; the only question is how you choose to receive it.
That shift is exactly the one we track in our look at cord cutting in Canada, which put hard industry numbers to the trend, and in our IPTV vs cable comparison. The opportunity — and the trap — is the same as always: cutting the cord saves money only if you avoid rebuilding a cable-sized bill out of separate streaming apps, a squeeze we covered in streaming prices climbing again in Canada. Our guide to watching live TV without cable walks through the options for replacing the channels you actually watch.
The bottom line
Rogers' Q2 2026 results put a number on a shift Canadians already feel: 111,000 fewer TV subscribers in six months, a cable base steadily giving way to internet and wireless, and a company that grew revenue 8% while its television business shrank. The $665 million loss grabbed headlines, but it was an accounting charge; the durable story is that even the cable sellers are building their future on broadband, not the bundle. For viewers, that is a green light to reassess an expensive TV package on the merits rather than out of habit — provided you compare your true monthly total before switching, not just the sticker price of the first alternative. Our FAQ answers the common questions about making the move, our installation guide covers setup, and you can review current plans and pricing whenever it suits you.